How to Start a Successful Video Blog Business In Lagos

Have you noticed that blogging has been trending a lot on the internet recently? This is no wonder many folks who are taking to video blogging are smiling to the banks regularly.

Starting a Video blog is not entirely different from starting a normal reader’s blog. Although there are little intricacies and requirements, it is a simple ‘do it yourself’ process.

Video blogging is obviously not cheap but it is proven to be one of the easiest ways for you to learn how to do things on your own from the comfort of your rooms.

The ‘How to Videos’ has become a good substitute to attending a normal class where you are taught, especially when it involves processes that one can easily learn, ie. how to cook, how to install electronic gadgets, how to use a sewing machine and even how to service your generator.

Here are simple steps on how to start a video blog without hassle.

 How to Start a Successful Video Blog and Make Money

1. Define Your Audience

You must decide who your target audience is and how to meet their needs. Your target audience could be lovers of Sports, Fashion, History, Business, Documentary or any other line of interest. Just be sure you know what they want and be willing to give it to them.

2. Choose Your Niche

It is good to sometimes generalize, but the fact still remains that to be highly effective you must be seen as a specialist. So if you are going into video blogging, you need to get it straight from the outset. Be sure to choose a field, and as much as lies within you stick to it.

Consistency means people will see you as an expert and would want to seek your advice. For instance, you don’t want to start a video blog on fashion and when people visit your site; they hardly see any video that is about fashion but rather sports or business.

3. Choose a Web Platform to host your blog

There are avalanches of web platforms that host video blog. You can access them easily when you do your research thoroughly. There are platforms such as YouTube, TubeMogul, Viddler, Vimeo,,amongst others.

These platforms to a large extent could help you spread your video to the internet community. Once your videos generate lots of traffic, you can be sure progress is in sight.

4. Get the necessary Equipment

You would need some basic equipment like a Video camera or camcorder, Microphone, Tripod, SD Cards, Computer and Lighting. You don’t need to spend a fortune to get started; you can get started on a low budget equipment and upgrade when convenient. Remember ‘Rome wasn’t built in a day’

5. Create Your Own Mini Studio

Should you be blogging on “how to” videos, or in areas that will require you to always appear on the video, then you might have to invest in a mini studio. You don’t need to build a studio that is like a CNN studio or any big media house.

All you need do is just to dedicate a portion of your house or office and give it the right painting or background. You might also want to get a comfortable table and chair.

 6. Get the Best Lighting and Ambiance

Lighting is one key factor that goes a long way in determining the quality of your video. You do not want to have videos on your blog that are dark and aren’t appealing.

Therefore getting the best lighting will go a long way in giving you a professional result. In addition, the ambiance of where you chose to shoot your video matters a lot.

If you intend to educate people via your video, you should ensure you do all you can to produce a video with good audio output, eliminate every form of distractions and noise

7. Get the Right and Effective Video Editing Software

Excellence must be your watch word in the business of video blogging. To ensure quality production, you must choose the right video editor (software) and pay attention to details.

If you know you don’t have the skills to do this, it won’t cost you much to contact a professional to help you with your video editing. Depending on your bargaining power, you would be surprised that the services of a video editor doesn’t cost so much.

You could get your video edited at a cheap rate. Also be sure to use catchy captions, so that viewers would be attracted and compelled to see the video. You might also want to always tag your videos where necessary.


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