The growth of global internet based brands like Facebook, Google, and the various internet based businesses shows tremendous potential and this is for me a warning to internet based entrepreneurs that the internet is the new reality and they have to buckle up if they will succeed.
I mean, the competition is tremendous!
If you are an internet based entrepreneur, then you will give up your right arm to have resources that will help you succeed online. From understanding your local competitors to finding the nearest coffee shop. As an internet based entrepreneur, you literally live off the internet. Actually, even if your business is brick and mortar, you will benefit immensely from using these tools because they are guaranteed to take you beyond average:
5 Amazing Tools for Every Internet-Based Entrepreneur
1. Social media
It is amazing how many internet based businesses set up social media accounts and just don’t know how to properly use them. Clearly social media will help you establish a more visible online presence. But being present is not enough, it is what you do with the presence that matters.
You can use paid advertising on any of the major social media platforms – Facebook, Twitter, Linkedin to get your business ahead of the competition.
2. An online ranker tool
As the internet becomes the new reality, the competition between internet-based businesses is rapidly increasing. A proper ranker tool will help keep track of your competition’s internet growth and webpage rankings. This will tell you when you need to do way more work.
For an SEO (search engine optimization) professional, it can also tell you when you need to take the next step, and diversify or include different aspects to your business. Resources like, Alexa, SEMRUSH, Ahrefs, Rank Tracker and a variety of others are top notch tools for a variety of purposes. In Nigeria, your Alexa rank is arguably the most important rank for an online business. It tells people how much traffic you are attracting to your website compared to your competition.
3. SEO tools
SEO tools are the most potent tools to increase visibility and consequently the profitability of your online business.
An investment in SEO is crucial if you are concerned about the success of your business online. It would boost your rankings and visibility to those searching for your services and this will make more customers contact you.
Resources like, Google AdWords Keyword Planner is routinely used for rank and visibility boosting.
Google Insights can help you check out when a keyword is most searched and hence, helps you choose keywords for seasonal campaigns. UbberSuggest and Google suggest are also interesting tools that help find keywords and inspire content.
4. Browser extensions
All internet based entrepreneurs struggle with those situations that require opening too many tabs at the same time and to work from one to the other. Admittedly, this can be a strain and can even make you take extended and unproductive breaks.
Resources like Multi Links (firefox), lets you highlight a large group of links (in the webpage), and attempts to open all of them for you at once. With some applications this can be a total lifesaver. There are a few more out there that like these can save you a ton of stress while easing the job a bit for you.
5. Backlink finders
Knowing how to optimize your site for search engines is great, but this resource can add the icing on the cake. High quality backlinks are a major piece of Google’s algorithm for Search Engine Results Page ranking. This is one of the deciding factors that pushes a website to the top of the search results. A backlink means how many other websites are linking or referring to your site. The more backlinks you have, the more authoritative your site is and therefore the higher it will be ranked in your category.
Who says internet based businesses are impossible to crack? The tools as described above are to direct further research. Google each item and see how best to utilise them for your online presence or business. You don’t have to use all the tools a t once. Start with 2 and grow from there.