Small Business Sense

Law 27

Law 27…48 Laws of Power – Numbers Business For God & Man

Play on people’s need to believe, to create a cult-like following… People desperately want to believe in something, especially something bigger or better than them. A higher order. People want to commit their lives, their children, their businesses and even their assets to a superior being. And the most obvious example of this is of course …

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Communication: The Key Skill in Business

[More than two-thirds (69%) of SME employers consider good communication a key skill for graduates. This is according to research by Marbella International University Centre (MIUC). The survey of 810 small to medium-sized employers suggests that soft skills are generally more valued than technical knowledge when assessing candidates for graduate roles.] Let us try to …

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Persuasion

3 1/2 Habits of The Most Persuasive Entrepreneurs Anywhere

There is a difference between being persuasive and being pushy. People tend to mistake one for the other, and the conservative folks among us then shy away altogether. Nobody wants to be a nuisance. Well, no right thinking person anyway. Yet, there is evidence that most people, clients or customers, in this case, do not …

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video marketing

The Essence Of Video Marketing In Business

Video marketing has been unanimously chosen as one of the rising stars in marketing corridors, thanks to social integration and investments by Internet giants. It is gaining a vital place in the marketing plans of all major companies to connect with consumers, engage with them and convert them into paying customers. Don’t believe the hype? …

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Price Versus Quality: Does The Recession Affect Customers’ Choices?

The recession is in full swing. The Minister for Finance, Mrs. Kemi Adeosun confirmed this last month. Now, many people use the word recession in the same context as an economic downturn. For some people, a recession means inflation. Prices are high. Higher than they were the previous year for example. For others, a recession means unemployment. …

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48 Laws of Power: Law 26 – Why Every Business Owner MUST Have a PA

You must seem a paragon of civility and efficiency: Your hands are never soiled by mistakes and nasty deeds. Maintain such a spotless appearance by using others as scapegoats and cat’s-paws to disguise your involvement. First of all, let us quickly explain two interesting concepts used in this law: paragon and ‘cats-paws’. A paragon is …

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As An Entrepreneur, Should You Hire A Man or A Woman?

Hiring has become a real challenge for employers and entrepreneurs in today’s Lagos. First, the candidates don’t really want to work. But they want to be paid. And paid well. Many young people, either post-secondary school or university graduates, are poorly orientated. Their priorities are wrong. Their values are wrong. And thanks to poorly trained and …

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