Play on people’s need to believe, to create a cult-like following… People desperately want to…
Small Business Sense
Communication: The Key Skill in Business
[More than two-thirds (69%) of SME employers consider good communication a key skill for graduates.…
3 1/2 Habits of The Most Persuasive Entrepreneurs Anywhere
There is a difference between being persuasive and being pushy. People tend to mistake one…
The Essence Of Video Marketing In Business
Video marketing has been unanimously chosen as one of the rising stars in marketing corridors,…
How To Be A Lagos Gentleman & Hustler
It was recently reported that a 24 year old marriage was dissolved on the grounds that the…
Price Versus Quality: Does The Recession Affect Customers’ Choices?
The recession is in full swing. The Minister for Finance, Mrs. Kemi Adeosun confirmed this last month.…
The Daily Dangers of Micro Scale Enterprises in Lagos
So far, 6 people have died of cholera from eating “African salad” – abacha, a…
48 Laws of Power: Law 26 – Why Every Business Owner MUST Have a PA
You must seem a paragon of civility and efficiency: Your hands are never soiled by…
As An Entrepreneur, Should You Hire A Man or A Woman?
Hiring has become a real challenge for employers and entrepreneurs in today’s Lagos. First, the…
Law 25 (Revisited) – 48 Laws of Power
Do not accept the roles that society foists on you. Re-create yourself by forging a…