Dana Group Emerges Brand Leader

Dana Group of companies has reaffirmed its position as a leading player in the Nigerian economy following its recent and consecutive unveiling as one of the top 50 brands in Nigeria.

According to the coordinator of Brands Nigeria, Mr Taiwo Oluboyede, a number of factors were considered in the selection of the top 50 brands this year.

He listed the factors to include : popularity, acceptability, spread, loyalty and availability.

The group was given the award at the third edition of the Brands Nigeria Leadership Forum that held recently at the prestigious Oriental Hotels in Lagos.

At the event with the theme: Prospect of an Economy without Oil, the top 50 brands is an annual selection of top brands that have shown tremendous leadership, innovation and quality in their categories.

Established decades ago, Dana Group of Companies has grown to become a multi-billion naira business empire with diverse interest in Automobile, Aviation, Pharmaceutical, Steel, Plastic, Water, Chemical, Banking, and Real Estate.

He said, “The group’s business approach has been highly consumer oriented, providing local value added products and services that meet basic needs of the populace at the most economic pricing.”

Dana Group’s investment in various sectors of the Nigerian economy is huge, and has directly and indirectly provided jobs for over 5,400 employees.



Source: The Nation Nigeria

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