Google Analytics For SMEs & Startups

This event comes up on the 27th of August, 2015 at 34 Allen Avenue Ikeja Lagos.

While the vast majority of business owners and managers do not know about google analytics and therefore its uses or effectiveness in their businesses, it is commendable that a group has taken it upon themselves to shed light on an area most business people find completely grey.

Yet, it is clear that virtually ALL businesses will need a basic understanding of the admittedly scary world of analytics. When it is made clear that hundreds of companies in Nigeria have made tremendous amounts of money by simply understanding the use and application of analytics, more companies, especially startups will come on board and give their businesses and online presence the much needed boost required.

Of course, with more enlightenment comes greater competition, and therefore to be forewarned is to be forearmed. The scenario gets even more interesting when we discover that many of the successful online businesses in Nigeria are actually operated by foreigners who have for years identified the potential of the Nigerian market and taken full advantage of our collective ignorance in the area of e-commerce and data application and exploitation.

Hopefully therefore, this training will help open more people to the secret world of analytics and the potential revenue drive it presents to entrepreneurs patient enough to understand the basics and apply same in their businesses.

And now the spiel:

This training will give you insights you can turn into real results for your business, from choosing the right benchmarks and content to testing channel and campaign performance.

Whether you are new to web analytics or need a refresher on the basics of analytics, this analytics training is for you. You will learn:

  • How to improve campaigns and reach new audiences in a measurable way
  • Broad introduction to basic metrics and analytics reports
  • How to use Google Analytics

Who Should Attend?

  • Entrepreneurs and Startup CEOs
  • Established Businesses and Big Brands
  • Digital Analysts
  • Webmasters
  • Business Managers
  • IT Managers
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